I found this to be an issue on YouTube. It wasn’t necessarily malicious. I often put on a no-talking video in the background while reading and the ad interruptions became really loud. I eventually just ended up subscribing, but this is great to see.
Well, since loud ads may be going away, I want to share my observations for posterity: Loud ads only annoyed some people. Or rather, some people found them hellishly torturous (mostly neurodivergent people like me) and others were remarkably okay with them (or were just placated by the thought of saving a few dollars a month)
Went on Instagram last week for 2-3 days, and found out an annoying pattern where just the beginning 1s or so of a video ad is loud and then the volume is normal. Doesn't occur on all Ads either.