I feel like there’s a difference between Virgil Abloh being brought in to work on an iteration of the Air Force 1s and simply ripping off a design from an unrelated company, presumably without permission, and making a few tweaks.
Others have said it, but I'm not a fan of the cookie cutter approach. Build on UX patterns that work, but try new things too. It'll be hard to let your brand infuse the design when you're doing a line for line reproduction.
In a marketplace, this is theft. (Which, given this example is of a website for a for-profit product, seems appropriate.) In a community it's tradition. Building on traditions in a community (aka great artists steal) is different than trying to get yours in a marketplace. Art and community traditions aren't a competition until they are dragged into the marketplace.
The best way to make a really boring and generic product pop is... by copying a really boring and generic marketing page. God I miss the old internet. Give me some insane pixelated flash website over this bland trash any day. https://www.webdesignmuseum.org/flash-websites-in-the-early-...
Pierre Menards Quixote is not a copy. It is a perfect recreation. While it is word-for-word identical to the original, the whole ironic humor of Borges text is that it is not a copy.
Edit: Which you might know well enough. Just wanted to add some more context.
My favorite quote that expresses this idea is from Mikhail Kalashnikov, designer of the AK-47: “Before attempting to create something new, it is vital to have a good appreciation of everything that already exists in this field.”
A good example of why this is true I see in my bubble is in Indie tabletop RPGs. Fairly regularly if you follow indie rpg websites and forums, you get the following "I am sick of how Dungeons and Dragons does X so I made a new system". They will then proceed to describe Dungeons and Dragons but with some half-baked idea that is already done in some other game. So you might say "Hey this is already done in Traveller". But the people who have extremely little exposure to the field, and have only ever played one game (D&D typically) ends up re-exploring the field with "new ideas" that have existed for decades and have already been iterated upon.
Stealing is a source of flattery. I've had logos I've designed outright copied. Jokes on them: They discovered they could not copyright the mark and had to rebrand (again).
Stealing is stealing unless you're really good at it.
I kind of agree in the sense that stealing a good idea and executing it well is a skill. Copying someones site "pixel by pixel" seems disrispectful though and I don't know what there's to be proud of.
Ask yourself why you feel that way, though. If I pixel-by-pixel copy discrete ideas from 20 different sites to build my own, that seems different, legit. Zero new code by me, I just stitched it together.
As we reduce 20, somehow that legitimacy erodes and at 1 it's "disrespectful". Where along that line was it wrong?
The "problem" we perceive is not stealing, it's stealing from only 1 place.
No, it’s not. I used LLMs. It was still hard as fuck, and LLMs can’t actually help you when you’re trying to reproduce someone’s graphical design (specifically the pg buttons).
If you think it’s easy, or even possible without investing months, I invite you to try.
> However, it’s your job to go down the rabbit hole, learn the 100%, and sprinkle in your 3%.
I would say that there is a big difference between stealing without acknowledgement, and stealing with acknowledgement and actively learning through reverse engineering.
This is copying, not stealing. Stealing means taking someone else's ideas, not their final output.
Copying creates trends, where everything looks and feels the same. Stealing an idea and creating something of your own, AKA remixing, is a much more valuable skill.
Very, and really very few things, especially in software engineering is novel or new. Everything is the same old concepts, repackaged, tweaked, renamed. Cyclical in nature, fads come and go.
If you're being a great artist who steals you may perfectly reproduce something, but in such a different and novel context that it feels fresh, or taking something verbatim and then modifying it with your work, vs say taking an series of ideas from a work and then not really changing or moving from what they were originally expressing
An example of this is from Offworld Trading Company[0], which literally started by copying the market from Age of Empires[1] and then iterated on it as well as the auction mechanics from MULE[2], I vaguely recall them talking about this in their GDC talk[3], though I could be misremembering that(it's a good talk though)
I could be wrong, but I'm not sure if anyone who was stolen from in those cases feels hurt by it
Compare that to stealing, where the parties stolen from were really quite angry at what was stolen, Triple Town vs Yeti Town[4], which very much looked like a lazy clone
I think copying a website like this is very poor taste regardless. If I see you doing this, I immediately lose trust in your product and will immediately leave.
If you can't put the effort into the face of your product, how can I trust you to put effort into the product itself? Shitty behavior, with a shitty justification self-affirmation blogpost.
There is something of a tradition in the design world to use theft-shaped words for things we collect for inspiration/ideas. A piece of advice I followed in the 80s and 90s when paper was still a thing was to have a "Swipe File," which was a collection of things you saw and liked, on paper.
In my own case as a designer of desktop apps, my Swipe File was not just digital screen shots of parts of apps that I admired, but I physically printed them out as well so I could spread them on a desk, floor, and walls when brainstorming.
That word "Swipe" also inspired the name of a design store catering to creative professionals in my home town, Toronto:
I looked up stealing to ground this comment of mine:
> stealing: to take the property of another wrongfully and especially as a habitual or regular practice
I admire Ben for being so direct. I wonder why we fetishize, herbicide and normalize theft, even deception today. When did this become normal, and why draw the line at digital creation and not just allow theft of physical objects, too? (I mean I get the arguments about copying someones digital creation doesn't really mean you took what they had from them, you just made a copy, though this doesn't logically apply to if I also physically stole someones product and made a copy since copyright/patent protection likely applies)
the very point is that theft means you no longer have something since someone else has. copying is you still have it and someone else now too. there is no harm done by copying, except you actually believe that exclusivity as a separate concept is important to you. (debatable, I don't).