Hacker News new | ask | show | jobs
Dumb Ways To Die (Melbourne Metro) (youtube.com)
5 points by bradmilne 4956 days ago
2 comments
barking 4956 days ago
Memorable and amusing and therefore more effective than either a dry message or possibly even a shock advert
link
bradmilne 4956 days ago
Apparently the Aussies are very good at this kind of thing. If you look up their anti-drunk driving commercials you see how they really care about the effectiveness if these things.
link