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BMW Commits to Subscriptions Even After Heated Seat Debacle (thedrive.com)
6 points by terabytest 127 days ago
2 comments

To me this is a sign that desperation has set in to the point that the brand will surely die. I fully expect BMW to be the first German car manufacturer that the Chinese will acquire, much like they did with Volvo in Sweden.
Never buy any product from a company that hides features behind a subscription.