To be fair, sj dropped the ball on succession planning. Tim Cook, the promoted bean counter, is perfect as a profit-extraction leader Wall St. wants but nothing like sj in terms of valuing the product experience or category-defining innovation that doesn't steer things straight towards maximizing profits. The problem is, when the largest demographic, ordinary people, grow tired of throwing huge sums at fragile, stagnant, less cool, less durable tech they eventually stop buying and start buying elsewhere. Apple needs to find a founder-like CEO who is more concerned with leading, cool, usability, durability, and category-changing vision and less Cook or Scully brand exploitation for profit maximization.
Apple never had a "soul," it never had "values." The OP was just suckered by its marketing and the fact it was previously being sycophantic towards political groups the OP likes.
Now someone else in in power that the OP doesn't like as much. That's what changed, not Apple.
When you have an egocentric geriatric with unpredictable impulses as President, you need to "say" the right things. Doing is another matter. I pity the USA at this moment.
Please elaborate the damage done by phrases of civility around pronous, that would justify vehement opposition. Dont worry, you can speak ill about communism to me.
I am thinking the same thing as the author of the article. Long time Apple Fanboy here. I remember Steve Jobs doing things for free to improve customer loyalty. Now that Ernst Röhm, oh I mean Tim Cook is kissing up, I’m looking for an off ramp. After the dividend is paid my Apple stock is gone.