Wait..so you just wrote a long blog post to basically say you like being friends with your friends? I know you guys just had some kind of launch, but if you need to drive traffic to your site, you could be a little more creative with your blog posts.
I did read the post though, so maybe you are getting the desired result.
Having said that though, I do hope that your team is indeed that awesome and I wish you success. I would just caution you to think very critically when you become tempted by the "we're too awesome" line of thought.
Maybe I wasn't clear enough when I wrote it, but my intention was to show that, while I wrote that version of the post, I realized it was stupid (not just the post, but the idea).
We're working hard to not fall into any of the traps of working with friends. It's not easy. Who knows if we'll succeed. But we're trying.
Good luck, just remember this is the early chapter of your book, and there is a lot of work still to do for a happy ending. It would be great to read this/similar post in 5 or ten years at the reunion, etc...
What happens when the people you love are no longer passionate about the product you're building because their interests have grown in a different direction? Now you're faced with the potential that someone sticks around only because they love the people but they're burned out by the work and don't want to face the possibility of doing what is necessary and moving on to another job where perhaps they don't (yet) love the people there but the job is what they're passionate about. There's also the issue of scalability. It's great that you love everybody in your 10 person startup, but how do you scale this out to build a business with 1000 employees? Short of slipping something in the Kool-aid, I don't think it's possible.
Another way to approach it is to work with people who are really competent and who you have an enormous amount of respect for. If, through work, you happen to form a bond of friendship with them that's great and you can continue to be friends even if your life takes a different direction. Should that happen, you can move on to a new job and still look for competence from people you can respect and build up that sense of camaraderie with a new team. Maybe it will lead to friendship and love. Maybe you'll not socialize with everyone on the team but you'll still have massive amounts of respect for their ability to get the job done that you don't need to feel like you have to love everyone. This approach does scale out to thousands of employees. If I'm in the same company as you, I don't have to like you but I should be able to expect that you'll perform your job competently which will earn my respect.
Or, an equivalent statement, if the love you have for the folks is strong enough to survive through the crises. It's easy to love folks when everything is going swimmingly.
(BTW, I have no idea what crises, if any, the author and their company have gone through. Maybe that'd be a good post for them?)