Hollywood has gone through this before with streaming and it lost. When Netflix first started, Hollywood studios were willing to license their content. But as soon as they realized Netflix was threatening their future, they tried to resist by withholding their licenses. Netflix won by investing heavily in original productions and creating its own content.
Now it’s happening again with AI. A similar pattern is emerging. AI companies will start producing their own content and bypass Hollywood altogether. From what I hear, there are always screenplays available for purchase, so AI companies can simply buy what they need. These firms will learn new ways to create movies and ultimately come out ahead. Hollywood has no choice they better embrace AI now or wait until they are falling behind when they will have do it anyways.
It sucks but I think embracing AI is what all industries have to do. There is no choice.
True, but people continue to signup and watch their shows. I think the AI stuff will probably be even worse but the content will be so inexpensive that it will make a profit even with less viewers. Profit is what matters so it will be considered a win.
The next YouTube competitor will be a service of purely AI content where creators will be compensated for their views no matter the size of their videos. People will figure out how to make their videos pay.
If someone understands their craft enough to know what works and doesn’t, then it’s their prerogative not to use an AI tool. Art is different, there’s no right way to do things.
Now it’s happening again with AI. A similar pattern is emerging. AI companies will start producing their own content and bypass Hollywood altogether. From what I hear, there are always screenplays available for purchase, so AI companies can simply buy what they need. These firms will learn new ways to create movies and ultimately come out ahead. Hollywood has no choice they better embrace AI now or wait until they are falling behind when they will have do it anyways.
It sucks but I think embracing AI is what all industries have to do. There is no choice.