Are your app store screenshots helping or hurting your iPhone or iPad app sales? In this post I'll talk about shoppers make buying decisions based on your screenshot images!
Great to see a nice overview of best practise in app store screenshots. As an app-developer I also would like to stress the benefit of good screenshots. To add on these best practises I think you shouldn't do a real life example of the app in use without having some serious equipment (camera/lightning) and possibly "models". The author mentions to do this with care but my 2cents is just don't do it. I've only seen a few decent tries on this and generally that would be an app from a well-funded company that obviously spent a lot of effort/cash on it. Those screens set the standard in that genre and for a small developer to compete with that is not effective, do a digital less-is-more screen with good copy instead.