As it stands the tool looks very generic. Having built a CRM, my advice to you is to focus on a nice and wrap around the workflows incredibly well. For instance you could build a CRM for beauty spas that allows clients to book appointments, track treatment histories, and purchase product refills in a few clicks. Integrate features like automated reminders for upcoming appointments, personalized skincare regimen suggestions based on past services, or loyalty programs tailored to frequent spa-goers. By deeply understanding the unique needs of your niche (e.g., handling last-minute cancellations, upselling add-on services, or managing seasonal promotions), your CRM becomes indispensable. Generic tools can’t compete with a solution that feels custom-built for their daily grind.

Your differentiator isn’t just features—it’s how intuitively your product solves real headaches for a specific audience. Start by obsessing over one niche’s pain points, then expand.