Show HN: Shop Clothes with Models That Match Your Body Shape

[Deekshana_Reddy]

This is one of those fix a problem you can’t ignore projects. Like most online shoppers, I often found myself frustrated: clothes look great on models but disappoint when I try them on. It’s not the clothes, it’s the body shape mismatch.

So, I spent the last few months building TheBodyMatch, a platform where clothes are showcased on models who share your body shape. You get a more relatable and confident shopping experience because seeing is believing, especially when the model reflects you.

It’s still early days. Think of this as a beta where feedback is gold. I’d love for you to try it out here: www.thebodymatch.com and share your thoughts. Is this the future of online fashion? I hope so.

[Kilern]

Sounded like it would solve a problem for me... But not seeing a height option, my problem is I'm tall and fit/lean. Finding clothes that fit properly is challenging, either too short or longer but baggy

[Deekshana_Reddy]

Thank you for pointing that out! It sounds like height and proportions are a big challenge for finding the right fit. Could you share more about what typically doesn’t work for you? For example, do you struggle more with sleeve lengths, pant lengths, or overall proportions? Understanding this will help us tailor the experience better.

[RyanHamilton]

Congratulations on launching. To provide feedback: I would like to have searched for clothes similar to my existing style. Some of the models had a style that just isn't me.

[Deekshana_Reddy]

Thank you for sharing this, Ryan! I’d love to understand more, when you say some models’ styles aren’t ‘you,’ is it the clothing types, colors, or overall vibe that doesn’t align? Also, what would make finding clothes that match your style easier? For example, do you prefer certain categories, like casual or formal styles?

[wizzwizz4]

(I'm not Ryan, but) "casual" and "formal" are in the eye of the beholder. If you're planning to add categories for everything, I'm not sure that this tool will be the "future of online fashion". (If you want a purely categories-based system, and want to make the best categories-based system you can, then more power to you: but you'll have to ignore feedback from people like me, because I'm not your target audience.)

[brightmood]

You guys should be identity inclusive. Not only male or female.

[wizzwizz4]

From a pragmatic perspective, the site's current approach is flawed; but identity is independent of body type, so I don't think yours is the right criticism. If the purpose is to fit different body types, there is overlap between "male" and "female". Trans / intersex people, sure, but even just considering cis endosex people: there are thin, gynecomastic men, and buff, broad-shouldered women.

If I regularly have to shop in the men's section, am I supposed to select "male"? The women's "plus size" on this website is a fairly average build. (The people most likely to need a website like this are the outliers.) I get that you can't do much if the photographs don't exist, so it's not like I'm proposing a solution.

[wizzwizz4]

Thought of a solution. Rather than treating models as interchangeable, consider grouping by model (and then perhaps grouping models by category). If people know how a particular item of clothing fits on them, and how it fits on the model, they can generalise to how other clothes might fit on the model vs on them.

Like old-school media reviews: not everyone agrees with Roger Ebert's film criticism, but after reading his reviews of films they've watched, most people can read a review of his and have a reasonable idea what they will think of the film.

[Deekshana_Reddy]

I would like to dig deeper to fully understand the challenge. When you mention grouping models by fit, is the main issue that the current presentation doesn’t help you imagine how clothes would look on your body? For example, do you feel the models lack diversity in proportions (like height, width, or shape), or is it about not knowing which body type matches yours? If so, what would make this clearer or more relatable for you?

[wizzwizz4]

I don't know your labelling scheme. I do know what my measurements are, or what clothes I have already (and to what extent they fit / don't fit). In general, hierarchical classification schemes are unsuitable for an inherently multidimensional / unstructured search task. What if, for example, I'm half-way between two of your "body types"? Do I have to keep switching pages?

If I could, say, look up a particular item of clothing, see the pictures, pick a model and see other clothes that fit that model, that would be superb. Or have that pre-populate the model measurements sliders in a search, which I can then edit. (Really, I'm just trying to describe the features, not the implementation, here.)

It might be my lack of experience, but I have no idea what the "male" body types are supposed to mean. The diagrams do not appear to match the models, and there is overlap between the categories. I don't know how I'd shop for "male" clothes using this system.

Btw, I noticed the "chat with AI" button that doesn't do anything. I think an "AI" could work quite well, if you go old-school with it (behaviour trees implementing an expert system version of the script you work out for your manual consultations) rather than trying to get an expensive, unreliable LLM thing going (as is the modern fad). See "How to get people to say and type what computers can understand" by Elizabeth Zoltan-Ford (https://www.speech.kth.se/~edlund/bielefeld/references/zolta...) and related literature.

[Deekshana_Reddy]

The idea behind our system is that every body shape can broadly fall into one of these categories: Triangle for a broad shoulder frame Rectangle for a leaner, straighter build Rhomboid for a muscular frame Apple for either plus-size or someone with a belly These categories simplify the process while remaining relatable to most shoppers. For users who are unsure about their body shape, we’re currently building a chat feature to help identify their specific body shape more accurately and enhance their shopping experience.

Alternatively, you can book a call with me, where I personally create a 3D model of you and explain why you fall under a particular category.

I’d love for you to test the "Chat with AI" feature when it’s ready! Let me know if you’d like to try it out.

[Deekshana_Reddy]

You’ve raised a very important point, and I want to better understand where the experience might be falling short. When navigating the current body type options (like ‘skinny,’ ‘plus size,’ etc.), did any of them feel like they didn’t represent you? Or was there a point where you felt limited in finding the right fit for your needs? I’d love to hear where we can improve to make the experience work better for you.

[Deekshana_Reddy]

Thank you for highlighting this, it’s an important point. We recognize that not everyone fits into ‘male’ or ‘female’ categories, and we want to improve here. Could you share more about what would make the experience feel inclusive? For instance, do you feel body shape or fit-based categories would work better instead of gendered labels?

[astic]

Identities are in the mind. But this is for bodies. The only thing that matters is body shape, not identity.

[Deekshana_Reddy]

Exactly! Do you think we’re heading in the right direction or is there something specific you’d like to see?

[JTyQZSnP3cQGa8B]

Can you give an example of what you expect?