Jaguar rebrand (and they got it v.wrong)

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	Jaguar rebrand (and they got it v.wrong) (youtube.com)
	2 points by bootstrpppin 582 days ago

2 comments

Jaguar known for their classic-style cars - I don't understand what they're going for in their rebrand?

Their new brand may work for futuristic light-speed amphibious hover-cards....but not for Jag IMO

>I don't understand what they're going for in their rebrand?

You would if you knew the kind of people who work in ad agencies.

This certainly got people talking

true dat - but that'll wear off v.quickly, and then what.....they're stuck with it.