Product Hunt is clearly featuring fewer products than before:
- Last year between 60% and 98% of launches were featured.
- The share dropped to 25% from the 25th of January.
- In September 2024 only 10% of launches are featured
That leads to several issues:
- Launches do not provide exposure to makers
- This is killing Product Hunt’s viral loop as many founders will stop promotion activities if their launch is not featured
- As the reasons to be featured aren’t transparent it adds a lot of uncertainty
Overall Product Hunt become a less interesting channel for founders, which can lead to a slow death of the platform.
Should you still consider launching on Product Hunt?
Yes, but you need to go no-frill with your preparation. I provide recommendations about how to do so in the last part of my article.