Show HN: I made a website that lets you hyper-personalise cold emails using AI

[ic4ru5]

Just wanted to share with you something I built. If you're an email marketer who sends a lot of cold emails, this will be of interest to you.

Hypera.app is a site where email marketers can hyper-personalise their cold emails using the power of AI.

I'm solving the following problem: Personalisation is super important for email marketing, significantly increasing CTR and response rate for cold emails. But it takes a huge amount of time to do manually, and is therefore not scalable. Hypera uses AI to generate personalised introductions in email messages. I've been using it myself, and have seen a doubling of CTR in my cold outreach.

Right now, the product is only for YouTube creator/influencer outreach, but depending on interest, I might expand it to other scenarios. Interested to hear your feedback. Thank you!

[pavel_lishin]

What's the difference between "AI-generated cold email" and "spam"?

[ic4ru5]

Hypera only generates the introductory paragraph in a cold email (as you must have seen on the website). How useful or spammy the rest of the email is - i.e., what the sender is trying to pitch - is up to them. If CTR and response rates increase, both of which lead to increased conversion, it stands to reason that these emails are more welcome with personalisation than what you might call spam.