For BFCM, we opened up our internal tool for market trends analysis & growth - Tried to make it a bit like Amplitude meets Google Trends. Let me know how we did :)
It does a great job at answering 1 question: How are things trending compared to each other. We've verified with the game studios that the trends reflect the trajectories. This is all based on normalized/relative data where one day is 100% and all values are derived from that 100% - meaning that platform growth is automatically offset.
You're able to run comparisons by game, and break down by variables like uniques and time spent.
For BFCM, we opened up our internal tool for market trends analysis & growth - Tried to make it a bit like Amplitude meets Google Trends. Let me know how we did :)
It does a great job at answering 1 question: How are things trending compared to each other. We've verified with the game studios that the trends reflect the trajectories. This is all based on normalized/relative data where one day is 100% and all values are derived from that 100% - meaning that platform growth is automatically offset.
You're able to run comparisons by game, and break down by variables like uniques and time spent.
Enjoy!