Simplifying compliance is definitely appealing to me. Just some feedback - I appreciate that you have a video on your website, but without audio or captions, it's hard to follow what's going on.
and then after Oct? would be great to get a realistic pricing expectation before jumping into it. Especially if it involves uploading docs and spending time working through the system.
Another question: (how) would it help going through proper certification? are you partnering with anyone there?
Otherwise it looks like it definitely has potential for the more mundane aspects of certification.