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IKEA Tried Getting Rid of the Maze. Shoppers Wanted It Back (wsj.com)
3 points by nairteashop 1019 days ago
2 comments

Personally I go to ikea because I like to see the showrooms. I like to pretend like I can have this kitchen or this living room, and that my own apartment isn't a disorganized mess. I go to idea to buy a fantasy, not furniture