Yeah, the article is comparing the blackout, which started on a Monday, to the traffic a previous day, a Sunday.
I don't have any deep insight into social media traffic, but 6.6% Day to Day with no other context of what a normal usage pattern might be is worth very little.
The average time on site being the lowest its been in 3 years is more damning, although easily explained by the pattern of "I go to my favorite sub, oh it's set to private, ok going somewhere else", not to mention broken google results.
Only 6.6%? That's highly unbelievable I think. Subs like programming, technology, python, etc. that went dark are like reddit's "bread-butter" when it comes to getting eyeballs from google. Their impact must be higher than that.
There’s a loud 6.6% who are way too invested in Reddit.
95% of Reddit is someone posting a crappy picture of or making some unclever observation about their watch/car/knife/whatever. I can live without this content.
Frankly I think the quality of content (which was always hit or miss on Reddit) has improved since Monday.
So not much? Business as usual. As always, the rest of the internet just follows along. Only a few mods got replaced. And the company's IPO will still be profitable...