Fear is outdated, highly inefficient and afflictive. Yeah, it comes with the machine, just like Internet Explorer or Safari. But there are way better alternatives. Chrome or Firefox are much more efficient and less likely to leave you open to harm. Logic is much more effective and efficient than fear, and it won't ever make you soil yourself.
Great: light gray text on a whtite background, that gives an excellent reading experience (not!). On the content side, this article warns us of the scaremongering in advertisements, goes on to call it propaganda, and advises us to ignore it.