Something tells me that Bill Gates' net worth is vastly underestimated by the public and that his investments over the last 20-30 years have been very significant. He might be the richest person in the world but I doubt he'd want people to know that - unlike Elon.

Firstly they're really good at what they do.

Secondly, they have diversified: their zero alcohol is remarkably good.

Thirdly, brewing is a process which incorporates skills applicable to processes dear to Gate's heart: vaccine production.

And they have worldwide distribution and cold chain. Also incalculable value to global vaccine distribution.

If I was a billionaire I'd invest in Heineken. If all they do is stick to beer I'd invest in Heineken.