> Twitter’s monetizable daily user (mDAU) growth has accelerated to more than 20 percent... according to an internal FAQ obtained by The Verge that was shared with Twitter’s sales team on Monday to use in conversations with advertisers.
It seems like this is a different metric to user growth. Does anyone have any insight into how something like this is calculated? I'm curious to know if the number of users can remain the same, or decrease, while "monetizable daily users" increases.
They'll inevitably come back. Right now you can advertise to more people, more engaged people, and at a discount given these conditions. Why would an advertiser not immediately return as soon as the vitriol dies down?
It seems like this is a different metric to user growth. Does anyone have any insight into how something like this is calculated? I'm curious to know if the number of users can remain the same, or decrease, while "monetizable daily users" increases.