This feels like the key passage right here: "The rise of the gig economy post 2008 is not just the sign of the times, it is the sign of the increasing automation of management processes that are relatively simple. Without it, the scale and scope of the gig economy would produce on its own a secondary boom of what used to be temp services, and with them the according managerial level professionals administering the division of labor. In the end, the manager, like the bureaucrat they descended from, is in many places an avatar of process. Managers may yet survive in their role as accommodators, mediators, and exception handlers—but we’ll see." This is what connects this content most directly with the likely readers: the role of managers in a progressively automating future.
One more passage to quote: "This is the core contingent of the incipient fourth industrial revolution. It is built on a society that surveils. The surveillance of everyone, at all times, for increasingly petty reasons. User experience improvement is the most typical one these days."
This article just waves buzzwords around. It makes no effort to justify any assertion, does not define terms. As such, we cannot trust any reasoning - this is an example of GIGO.