Share something in July? You've got 4 more months of possible reactions than something shared in December
Unless it's done as a "highest-impact (however you want to measure it) every day - as viewed 24 hours after sharing"
It's a major problem with the Oscars - to be considered for the awards in 2022, you have to have been released in 2021. So "savvy" filmmakers release what they hope will win near the end of the year so the voters will have it freshest in their minds
Because time doesn't stop
Share something in July? You've got 4 more months of possible reactions than something shared in December
Unless it's done as a "highest-impact (however you want to measure it) every day - as viewed 24 hours after sharing"
It's a major problem with the Oscars - to be considered for the awards in 2022, you have to have been released in 2021. So "savvy" filmmakers release what they hope will win near the end of the year so the voters will have it freshest in their minds