It’s a JS framework for IoT that replaces machine specific info like AT commands with JSON.
The React comparison is kinda weird and desperate. They would’ve come off far more attractive advertising themselves as a JS framework and do away with the 10 minute video.
> React makes web development easier, and Blues Wireless makes IoT development easier.
That's it. The author obviously hasn't used React, and his lazy comparison is just about harvesting clicks by using buzzwords.