As someone who has yet to design their first site, this was a very valuable look into the mockup process.
Does anyone have links to similarly chronicled site experimentation with respect to HTML/CSS, revenue models, or a/b testing as I feel this would give a fascinating insight.
Not yet, although it's a great idea for an article. Revenue models is always an interesting topic although many startups might end up being a bit cagey about revealing their financials. I've been tempted to 'reveal all' for my own site before, although there is always a danger that when potential customers realise just how low budget things are, they might then be tempted to go to a more established competitor... just a thought.
Does anyone have links to similarly chronicled site experimentation with respect to HTML/CSS, revenue models, or a/b testing as I feel this would give a fascinating insight.