That's a right thing to do. It should follow Apple to be required to sell App Store, iOS and macOS. Google should be required to sell Ad Sense, YouTube and gmail and so on. This concentration of power is bad for everyone except shareholders.
This only makes sense if you completely misunderstand the value of Apple as a company. You're asking for the death of Apple and it's entire ecosystem, not for an anti-trust solution.
As the person you’re replying to said, this only makes sense if you don’t understand what Apple is providing. They are selling an experience, not hardware. Innovation on one or the other in this hypothetical of two Apples means it’s available to all other market participants which means they’re paying for others research.
Then writing software becomes harder as you have to support everything under the sun and have difficulty deprecating things like MS does with windows. You have to check for individual hardware instead of writing for a platform. This argument is basically “what is the value of a platform?”
By the same logic, XBOX and the OS that runs it should be separate, and the PlayStation and the OS that runs on that should also be split into separate legal entities.
Yea, I agree with the Google bit but this part made me think GP is being sarcastic…. Those 3 elements are part of the same Ecosystem and in a way, the same product.
Amazon and Microsoft own WAY more tangentially related companies than Apple, and are constantly gobbling up more and more.