We've been fortunate to have a bunch of startups we love and respect try us out, and most have become our customers.
When I see them on our signup dashboard, I typically reach out to them individually, telling them that we use their service/love their restaurant/whatever, and offer to personally ensure they have a great experience. Our product is one that many try, but few "buy" even though it's free and almost always a good financial decision.
These personal emails have been very useful, in getting feedback about our service, helping convert customers, and creating relationships with other companies we love.
Absolutely correct. When a new user subscribes we get an email and check who he is on Rapportive and get back to him via personal email. We have established some great contacts this way.
When I see them on our signup dashboard, I typically reach out to them individually, telling them that we use their service/love their restaurant/whatever, and offer to personally ensure they have a great experience. Our product is one that many try, but few "buy" even though it's free and almost always a good financial decision.
These personal emails have been very useful, in getting feedback about our service, helping convert customers, and creating relationships with other companies we love.