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AppLovin Said to Acquire Berlin’s Adjust in $1B Deal (bloomberg.com)
1 points by kosei 1955 days ago
1 comments

Pretty wild. May be buying Adjust for a low price here, but the vertical integration of Applovin (a game developer/ad tech platform) owning Adjust (the biggest mobile attribution platform) and its data and all the data of its game developer partners seems... pretty questionable.