Good books on the topic:
- Blue Ocean strategy: https://www.goodreads.com/book/show/23627395-blue-ocean-stra...
- Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.goodreads.com/book/show/11721966-good-strategy-b...
I would say, that for good strategy you need:
[1] Understand what is happening in the market, why competitors are doing well / not doing well.
[2] Guiding policy. How to address company's issues from 1. or how to differentiate from the competition.
[3] A set of coherent actions to implement [2].
Hypothesis about future are important, but it is only a small part of the strategic thinking.
Good books on the topic:
- Blue Ocean strategy: https://www.goodreads.com/book/show/23627395-blue-ocean-stra...
- Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.goodreads.com/book/show/11721966-good-strategy-b...
I would say, that for good strategy you need:
[1] Understand what is happening in the market, why competitors are doing well / not doing well.
[2] Guiding policy. How to address company's issues from 1. or how to differentiate from the competition.
[3] A set of coherent actions to implement [2].
Hypothesis about future are important, but it is only a small part of the strategic thinking.