I was doing this software last 15 years and I can continue for 15 years more. My market size is every small company in the world, my solution is general, universal and free to start. Yet I don't fit. Well, guess I have to do something differently =)
How do you mitigate potential customer's risk when switching from their existing methods to a new company without a clear cash flow model?
To me, $0 is only attractive if their is minimal investment of my time and resources. If I need to switch business processes, that is never the case and if I have to switch business processes, then stability of the service provider is critical.
"Every small company in the world" is not a market because there are too many unique needs...or rather it is end point not a starting point for building a company. The starting point is getting customers one by one.
https://finance.tpoint.fi