> We tested the Redirect Method in an ISIS-focused campaign in Arabic and English. Over the course of 8 weeks, 320,000 individuals watched over half a million minutes of the 116 videos we selected to refute ISIS's recruiting themes.
> We tested the Redirect Method in an ISIS-focused campaign in Arabic and English. Over the course of 8 weeks, 320,000 individuals watched over half a million minutes of the 116 videos we selected to refute ISIS's recruiting themes.