Is there anyone in PR or Marketing here that can explain the business sense for something like this? Serious question: Aside from "the right thing to do" how does a decision like this effect the business in the short, and long term?
I don't think it's correct to say that calling it politics is somehow demeaning (however it's meant by the OP). Politics is really about the values our society wants to live by, so I think it is absolutely about politics! If we want our societies to care about the lives of all their citizens, to dismantle oppressive systems, and bring justice to the oppressed, then there is no way to do this apart from politics.
And you can make your own: https://gist.github.com/tomdyson/d3a7460ddd21fab0b9d14016e76...