Some of this gets filed under "Growth Prospects", and some of it gets filed under "Autonomy". If your employees have challenging and/or meaningful things to work on, and an environment where they feel they'll be successful, that makes it quite a bit easier to stick around.
Not to say that grunt work is bad, but your employees who need a larger motivation than "It's my job" or "It's how I earn money" need to see how the work they do contributes to something larger than the stack of paperwork on their desk.
Some of this gets filed under "Growth Prospects", and some of it gets filed under "Autonomy". If your employees have challenging and/or meaningful things to work on, and an environment where they feel they'll be successful, that makes it quite a bit easier to stick around.
Not to say that grunt work is bad, but your employees who need a larger motivation than "It's my job" or "It's how I earn money" need to see how the work they do contributes to something larger than the stack of paperwork on their desk.