Throw this into some already over-bracketized JSX for some code that is truly unreadable by humans and no linter or optimizer will be able to grok. But, hey, it's got Modad!
Seriously though, I think that "fluent" interfaces are being re-branded as "monadic" -- I assume because you're creating or piping around bound state and unwrapping/re-wrapping it with the various constructs.