I'm not the target demographic but all I can think is: why?
The city with the most transit/for hire transportation options in the country and a business goes up around bringing in more cars and making it more convenient to do so.
Parking a car in NYC all day must be the most inefficient use of urban space possible.
People use us for: cruise parking, hotel parking, Airbnb parking, when visiting a friend/ family.
Cruise- out of The Manhattan Cruise Terminal. They drive in from NJ, CT, PA and park while they're cruising- saving up to $75/ day.
The others- they want to visit NYC by driving into the city from their local state, but want to use transit while they're in town. Or they want to rent a car from a NYC airport. They pay for discounted parking with us, keep their vehicle parked for the extent of their trip (we don't give in and out access) and take public transport etc. while in the city.
So we've had nice success gaining initial traction with our typical marketing efforts, but wanted to know if locals had thoughts on how to capture more!
It's always good to take inspiration from other companies on how they d acquisition.
Uber eats have people physically handing out $10 off coupons.
You could offer your first 24 hours is free by using a coupon. You can then get these posted on "deal" sites for people to use as a one off.
Also, look into to refer-a-friend and affiliates. Refer to a friend was a strong acquisition method for Uber in their early days. Refer to signup someone to your service and they receive 24 hours of complimentary parking.
Thanks for the thoughts! Love the one day of free parking. Will implement this in a week or two! Our CAQ are higher than a free day at $14.99 so this is perfect!
If I were approaching this:
- Posting on NYC subreddit
- Pay students to put up posters around meters and garages
I'd focus on the area with the highest density of garage parks or areas where it's generally hard to park as you'd be solving 2 problems: figuring out where to park and pricing.
We launched Times Square, Hudson Yards, Penn Station, Columbus Circle, NoMad, Tribeca and more. Our target is leisure/ vacation travelers. Thanks for any help!
The city with the most transit/for hire transportation options in the country and a business goes up around bringing in more cars and making it more convenient to do so.
Parking a car in NYC all day must be the most inefficient use of urban space possible.