The problem
It's challenging to run marketing for a mobile app that offers a subscription.
Subscription related events like a conversion from trial to paid user, renewal, or cancellation are happening on Apple/Google side. You have to validate the receipt of a user with Apple/Google to get the data, and you need a complex backend for that.
Once you get the data, it's hard to process it to get to users' LTV, CAC, and other crucial marketing parameters.
Our solution - Qonversion.io:
- gets the subscriptions' data from Apple/Google
- provides real-time dashboards to track subscription performance
- sends subscription data to advertising accounts and third-party analytics (Facebook Advertising, AppsFlyer, Amplitude, Mixpanel etc.)
- provides LTV and CAC analysis to drive your marketing (this feature is being tested with a limited number of users now).
Tracking and sending events to third party analytics is free up to $100k in monthly tracked revenue. Sign up in November to get free 6 months of LTV/CAC insights when it's rolled out of the beta.
Any questions, please do comment!
The problem It's challenging to run marketing for a mobile app that offers a subscription.
Subscription related events like a conversion from trial to paid user, renewal, or cancellation are happening on Apple/Google side. You have to validate the receipt of a user with Apple/Google to get the data, and you need a complex backend for that. Once you get the data, it's hard to process it to get to users' LTV, CAC, and other crucial marketing parameters.
Our solution - Qonversion.io: - gets the subscriptions' data from Apple/Google - provides real-time dashboards to track subscription performance - sends subscription data to advertising accounts and third-party analytics (Facebook Advertising, AppsFlyer, Amplitude, Mixpanel etc.) - provides LTV and CAC analysis to drive your marketing (this feature is being tested with a limited number of users now).
Tracking and sending events to third party analytics is free up to $100k in monthly tracked revenue. Sign up in November to get free 6 months of LTV/CAC insights when it's rolled out of the beta. Any questions, please do comment!