What a click-baity title. The article finishes with this:
> Still, Shopify is one of Canada’s best-performing stocks, having gained 135% this year as investors rewarded the company’s fast-growing sales and innovations in online checkout products
Words like this drive engagement. Many journalists also don't have statistical training.
I wrote a financial media literacy guide for precisely this reason:
> Extreme Language: Articles use extreme language to represent price movements, as these engage readers (e.g., meltdown, bloodbath, crash, massacre, topple), but are often statistically suspect
What is Bloomberg doing with Reader View on iOS? It worked for another article about the subprime loans and bypassed the modal. Now the reader view is switching articles every couple seconds.