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Customer Data Platform – What Features Makes for a Great CDP (medium.com)
4 points by linkerzx 2437 days ago
1 comments
marcdavis 2424 days ago
Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.
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linkerzx 2423 days ago
Noted. This is something I had covered in high level in a previous blog posts: https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of...

But that I might want to cover in more details in the future.

link