>The World’s First Autonomously Animated Digital Influencer
Influencers are people who plug products on their Instagram/YouTube/Twitter pages. They're the TV pitchmen of this century. Now that real humans are no longer required for this task, we can say we've finally reached a point where the archetypal "soulless corporate automation" can be an actual soulless corporate automation.
Add automated buyers responding to automated influencers by purchasing goods and services from automated sellers, and we might end up bootstrapping an economy that doesn't need any humans, running in a loop until it eats everything and/or breaks down.
I broke my back lifting Moloch to Heaven, and all I got was this lousy Disneyland with no children.
The demonstration videos on Soul Machine's website (and also on youtube) show the level of realism is closer to artificial video games (compare to Unreal Engine 4 demo[1]) rather than the advanced and almost-undetectable "deep fakes".
But it doesn't matter that the fake digital personas are not "perfect" and has an "uncanny valley" look to them.
There's various research[2] that says that avatars with "eye contact" or "eye gaze" helps some children learn better. It seems plausible that avatars can also affect mood of customer service interactions or advertising.
If one looks at their technology page[3], it's like taking the Unreal Engine for synthesizing facial expressions combined with A.I. for understanding speech and responding in natural language. I.e. It's like adding a realtime digital face with emotional affectations to Apple Siri or Amazon Alexa.
What's wrong with the page title? It has other references to them presenting/ participating in the Cannes Lions International Festival of Creativity which took place in June.
This reminds me of those attempts to "record" people's consciousnesses by feeding all their digital communications into neural nets. But this is somehow even worse.
Influencers are people who plug products on their Instagram/YouTube/Twitter pages. They're the TV pitchmen of this century. Now that real humans are no longer required for this task, we can say we've finally reached a point where the archetypal "soulless corporate automation" can be an actual soulless corporate automation.