It is very important to remember those who mattered to us and, your real motives aside, remember what was endured to get us where we are today. However, if HIV/AIDS has impacted your life in any significant way, I urge you to take a look a this documentary.
I understand your company wants coverage and exposure, but the marketing for a death site is always going to come across as creepy and exploitative unless you're in a funeral home.
http://www.houseofnumbers.com/ On Netflix: http://www.netflix.com/Movie/House-of-Numbers/70125403