Thanks, that's really good advice. We're super early here so the hour long window is kind of chosen for the beta.
I would love to talk to you if your open to sharing some of the things you learned on your project! If so reach out to george [at] stilllife [dot] studio
We've used amazon a lot for ordering seltzer in our offices, and it doesn't have the selection (1/10th of ours). There's also a pain about managing delivery times. Amazon is optimizing for 'real-time' delivery, but what I care about is not having to think about my seltzer and just have it be taken care of. Amazon fresh experience is _not_ this. We're looking to remove as much mental overhead as possible, by simply always having your flavors, having predictable delivery, and making getting what you a delightful experience.
Would love to hear feedback or any questions (especially if you're in Boston)!
We have built our first cohort of subscribers and are running a beta with them and hope some of you want to be part of the seltzer club.