We'll it's nice that we're finally taking the phrase 'there are ads in my browser' to it's logical extreme. I can't even begin to imagine how desperate Mozilla must be to voluntarily make their flagship project worse. Sure, there might have been some questionable decisions that people don't like but there's always been a case to be made that it's actually an improvement. Extension signing is a good example -- annoying to power users but it's reducing malware for a huge portion of users. This I think is the first time the argument will be, "yes we're making things worse, but we promise that the revenue will make up for it."