Was recently aggressively recruited by a startup, who needs both my deep industry knowledge as well as tech skills. They proceeded to give me some generic algorithm challenge take home, taking 4 hours.
As a prospect, I'd be dismayed by the fact that the author didn't even bother to include a link to his Careers or even Contact page... or even make a link out of the company name in the opening paragraph. (Or, do they even have a web presence outside of a sparse LinkedIn page?)
Had this experience recently, got a call about a startup producing cash register software. The idea the founder was pitching sounded interesting, but I feel the delivery of his pitch and showed he lacked the confidence and leadership to persuade the level of talent he wanted to leave their well paying, stable jobs.