World's largest advertiser cut spending on digital ads by +$100M – sales up

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	World's largest advertiser cut spending on digital ads by +$100M – sales up (businessinsider.com)
	2 points by lingben 3183 days ago

1 comments

tyingq 3183 days ago

Significant that these were probably ads that didn't drive you to an online purchase. Just ones that were supposed to boost your brand and culminate in a purchase later, maybe offline.

Results would be hard to gauge if you do a lot of that. Like running brand awareness on TV, radio, billboards, and online...for the same product. Which one is working?

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jakejohnsen 3183 days ago

That has always been the rub.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)

Of course, Wanamaker did not really know what percent of his advertising worked either.

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