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Email, Metrics, & Optimization. How to Increase Your Ticket Sales (thestartupdigest.com)
2 points by silvia77 5819 days ago
1 comments
RiderOfGiraffes 5819 days ago
From the article:

  Some prerequisites to using this information:
  * You must be sending HTML, not text, emails.
Compare and contrast with the complaints here about HTML email:

http://news.ycombinator.com/item?id=1500488

link
silvia77 5819 days ago
Here is a direct link to web2.0 Expo's last html email campaign http://recp.mkt41.net/servlet/MailView?m=35580090&r=NTUy... (link is a little long)

It's not spammy but it does include graphics, colors, layouts, etc. Also I could be wrong but I think using an html email gives you a more accurate open rate.

Sure some people can misuse html email's but I don't think they are all bad.

link