You see this tendency creeping into larger Christian churches more and more. If you can stop swearing, donate more money, avoid sex outside marriage, and generally focus on your own purity, you'll be happy and enjoy rewards in heaven. It's perfect for mega-churches and those that aspire to be mega-churches because they don't have to figure out how to create a meaningful community out of 5000 attendees. Each attendee is his/her own congregation.
I realized I was reading a post by a moron when I read this.. "Vancouver’s suicide-inducing winter climate" - Oh you mean the mildest winter climate in Canada. WTF? Buy an Umbrella!