Sad to see lots of people losing their jobs. I know I'm looking at this with the benefit of hindsight (and this is the first I've heard of Doddle) but I just don't see what the value they were providing here was. The number of times you need to get something physical moved across the city you are in and you can't do it yourself (or just do it digitally) must be very small. The idea of having packages delivered at held by Doddle is you aren't home also seems pointless. The delivery company will leave it with my neighbor or RoyalMail will bring it to the local branch where I can pick it up (or I can have it redelivered on a convenient day, for free, and arranged in minutes on the RoyalMail website). RoyalMail works well, is cheap, and has offices all over London and then there are obviously the tons of other delivery companies (DHL, Hermes, UPS, Yodel etc.). Maybe I'm missing it but can someone explain to me what Doddle was useful for that these other established services are not?