Interesting read, it contains some good stories that I didn't know before.
"Remember a few years ago when Netflix thought it would be a good idea to change the name of movie-by-mail division to Qwikster? It was a move criticized by Mashable as perhaps the worst product launch since New Coke. More than 23,000 people commented on a blog post by Netflix CEO Reed Hastings announcing the change, and most of those comments were ruthless in their criticism. After massive backlash, Netflix decided to abandon the changes."
23,000 comments at that time is huge, wondering what was the product? i live outside the states and never tried Netflix, so i don't understand "Qwikster".
The current startup ecosystem and culture promote move fast and break things, and while doing so you won't be able to see the big picture and you most likely required to burn more than few millions to have an understanding of the market and the opportunity.
"Remember a few years ago when Netflix thought it would be a good idea to change the name of movie-by-mail division to Qwikster? It was a move criticized by Mashable as perhaps the worst product launch since New Coke. More than 23,000 people commented on a blog post by Netflix CEO Reed Hastings announcing the change, and most of those comments were ruthless in their criticism. After massive backlash, Netflix decided to abandon the changes."