Reminds me of the Asian girl who got "triggered" by Colbert when he made a "joke" about asian culture as a vehicle to highlight how the name of the W. Redskins was racist and ridicule the people defending it.
Outside referencing Colbert and race issues as concepts, I don't think both are similar in any way.
The author was as incredulous as Colbert in the clip about the hot sauce assertion. Outside that, he isn't mentioned beyond the first paragraph.
The article is about the fact that labels are entirely contextual, and therefore inaccurate as assertions. It is about seeing beyond labels, not reacting to them.
Disclaimer: I wrote the article, and my friend - also mentioned in the article - posted it here. Happy to have a conversation about it. :)
If you read the whole thing, that is in fact the whole point of the article. The comedy show thing was just the trigger/segway but certainly not something to get caught up on. ;)