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SeatGeek and data-driven PR (seatgeek.com)
14 points by Everest 5962 days ago
3 comments

Tip: pick out the top 4-5 points from your report and share them in the blog post as a teaser.

Otherwise having to read a multi-page scribd document just to get a clue requires way more time and attention than most people who can give you coverage have.

This is awesome. Can't wait to see it on ESPN ;)
Why are they using a PR agency?
Probably because they think a PR agency helps them do a better job on PR. Lots of companies use PR agencies and sometimes they are a valuable service.