I'm guessing the point of this is that you can move around and see the displayed content from different directions, so why are all of the promotional videos shot from a stationary camera? Everything on this site makes it appear indistinguishable from a regular LCD.
In response to your questions:
Yes, we are commercializing an auto stereoscopic display which produces 8x8 (horizontal x vertical) images to give a natural 3D experience.
The devKit is able to show monochrome images, in principle in any color. Hence the baby in our promo video is legit :-)
https://www.youtube.com/watch?v=0n5ypUbCuoc
In essence, we use a nano-technology backlight which is carefully aligned behind the actual LCD matrix, to send specific pixels in specific directions.
In this way, we are able to send different images to you left and right eyes; no eye-tracking, no head-tracking; and no lenticular image breakups.
Our devKit has a native resolution of 1600x1600 pixels, which means that each of the 8x8 views will have a resolution of 200x200 pixels.
We have freely available webGL and unity plugins for people to create content, and support the developer community.
Since one cannot see the full 3D effect of our display on a normal 2D screen, we invite you to come and meet us during one of our upcoming meetups (RSVP at address below).
In the meantime, here is a short video showing the devKit (remember your 2D screen won’t give you a full 3D depth experience):
https://www.youtube.com/watch?v=LBT3dNA1MtQ